The Way Things Go
Catalog of the exhibition project by instructions curated by Paula García-Masedo in Galería Monoambiente, Buenos Aires. TWTG is about how things circulate and how we place them in relationship to one another. The 100 books are hand-painted and covered with household Gotelé or textured paint, conceived to conceal any imperfections found on the walls. This transfer strongly embodies the curatorial concept of the exhibition and builds a scarce and desirable object.
Edited by Caniche Editorial, with contributions by MAIO and Taller de Casquería.
Photos by David Díez.
A book for Javi Cruz´s solo show in CA2M, Museum of Contemporary Art of Madrid. Trémula is a show about a dead nature, one and multiple bodies, processes of transformation, construction and reconstruction. The book embodies this through its process of manufacturing and printing. From the sheet to the pages, from the issue to the stack of books. The artist ́s system of writing connects the contiguous pages that would later be split to form the book, in a semi secret gesture only witnessed by the printer operators.
Magazine design for Pasarela, edited by Puente editores architecture publishing house. Responding to the need of finding more agile formats that can include urgent proposals, certain intuitions or conversations. Pasarela is a biannual magazine, in which each number has a central notebook dedicated to a particular city or theme, which in this first one focuses on the city of Barcelona.
Pasarela is edited by David Bestué, Miquel Mariné and Moisés Puente.
I collaborated with Ainhoa Hernández Escudero to create a series of containers and garments for SORBITO, which was a curatorial gesture featured during the megustaspixelad_ festival at La Casa Encendida in 2022, as well as at Door Creative Studio in Zaandam in 2021. The main purpose of SORBITO was to establish a sensorial connection between the various pieces of the festival. To achieve this, Ainhoa crafted different potions, each with its own distinct format and materiality, ranging from chewing gum, candy, facial masks, oil, wafers, inhalers, drinks, to infusions. Furthermore, each potion contained a specially selected herb with unique properties that aligned with the corresponding artwork.
Series of publications
In 2014, while working as an in-house designer at the Projects Department of the School of Architecture in Madrid, I was deeply inspired by the insights shared by guest speakers such as Keller Easterling and WAI Think Thank. Motivated by their thought-provoking conversations, I designed a series of publications that would capture the essence of these talks, transforming spoken words into written text and preserving their impact in the form of printed matter.
Visual identity and communication
Bosque Real is an artistic platform based in various forests, parks, and gardens in Madrid. It offers an annual program of performances, screenings, visits, walks, workshops, and gatherings centered around tangible and intangible heritage located within these territories. I have shaped the visual presence and communication of Bosque Real as an in-house designer and communications manager since its inception in 2019. From designing the logo to creating promotional materials establishing its visual presence, to developing a communication strategy.